Transforming Sales Forecasting: How Salesforce Empowered Gibson’s Revenue Predictions
The Challenge: Navigating Sales Forecast Complexity
Gibson, a global leader in
manufacturing musical instruments, has a dedicated Sales Team comprised of
Business Development Directors (BDDs) and Business Development Managers (BDMs)
located across key regions, including the US, Europe, and Japan. Every Year, they
faced significant challenges in streamlining their sales forecasting, goal
setting, and budgeting processes, all of which were managed manually.
